HR ADWORKS Case Studies

CLIENT PROFILE: Shield understands that business needs differ from location to location and industry to industry. Whether your company needs remote access, an application server or a simple, robust local network setup, Shield Networks is prepared to take your company to the next level in technology and support you while you grow your business . Shield has the technology background and the willingness to help you find the right technology solutions for your company.

THE TASK: Assist Shield Networks with their recruitment advertising campaign to attract better qualified candidates for their Tier 2/3 Network Support Service Technician position.

THE SOLUTION: We recommended to our client the best media to use for this targeted recruitment campaign, and made a few recommendations on what would attract the right candidate for this position. We also provided them with valuable information on the current pay-scale for this type of position in the Canadian marketplace, giving them a good salary perspective. 

THE RESULT: Shield Network received 783 Views, 96 Applicants, for the Tier 2/3 Network Support Service Technician position. There was approximately 18 highly qualified candidates for this position. 


Stream Networks

CLIENT PROFILE: Stream Networks is a professional technology services company born in 2001. Over time we have increased our customer base in the marketplace and have merged with or acquired several small IT service providers.

THE TASK: Assist Stream Networks with their recruitment advertising campaign to attract better qualified candidates for their Junior I.T. Support Technician position.

THE SOLUTION: Our production team revamped Stream Networks job description for the Junior I.T. Support Technician, and developed an enticing job posting that would attract better qualified candidates. The design then integrated that information to create a compelling career advertisement that best represented Stream Networks brand. The market research team produced a recruitment campaign via print and online that targeted that occupation and demographic.

THE RESULT: Stream Network received an overwhelming response with a total of 176 job applicants and over 2,040 views. 95 of those candidates were qualified with a background experience in I.T.

Wrangler Rentals

CLIENT PROFILE: It is all about service for Wrangler. They provide a variety of surface rental equipment for the oil and gas industry with a focus on track hoe handling packages for drilling rigs. With project location and service capabilities throughout Western Canada, 

THE TASK: Wrangler Rentals requested our expertise to assist them with their recruitment advertising campaigns. Wrangler had to fill in various key positions, one of which was a Human Resource Coordinator and Executive Administration Coordinator position. Other positions would follow.

THE SOLUTION: Part of our recruitment advertising process is analyzing our client’s previous ad campaigns, corporate website, and job description. This gives us great insight into their business, recruitment challenges, while allowing us to develop a tactical and effective recruitment campaign. We started off with Wrangler’s brand and outlined the key elements that would in our experience attract better candidates. Then we cleverly rewrote and reformatted their career advertisement.

THE RESULT: Wrangler Rentals received the following number of job applicants below that we were able to track:

  • 131 Job Applicants for HR position
  • 138 Job Applicants for Executive Admin position
  • 94 Job Applicants for Project Coordinator position 
  • 56 Job Applicants for Heavy Duty Mechanic



CLIENT PROFILE: Westeel is a division of Vicwest Inc. The company is one of Canada's foremost manufacturers of steel storage products, offering a wide range of on-farm and commercial storage solutions for today’s agricultural industry, as well as custom storage solutions to meet the needs of the petroleum and industrial sectors. Today, the company exports its products across North America and to more than 30 countries around the world.

THE TASK: Westeel needed to recruit Welders and Painters for their Regina, Saskatoon, Tisdale, and Olds plant in Saskatchewan, Canada. Our client wanted to attract candidates outside the province of Saskatchewan. The challenge my client had was not only finding experienced candidates in these trade positions, but also competing against the energy industry that was prominent in other regions.

THE SOLUTION: After consulting with my clients, I planned and managed their recruitment campaign were we would target the Alberta, Saskatchewan, Manitoba, and Ontario region to attract experienced candidates in the welding and painting trade position. Our first step was to develop a recruitment strategy in which my design team created five attention-grabbing recruitment advertisements that would enhance Westeel’s brand and attract the right candidates. We then proceeded to work with our client in developing an inspired tag-line that would speak volumes about their business and career opportunities. Understanding who our client’s competition was in these underlying regions, I suggested that a value proposition be added to not only entice candidates to apply, but to make the career transition more appealing. In addition, we focused more on the value proposition rather job description to drive candidates to my client’s career website to apply for the position and which also brought more awareness to other Westeel job opportunities.

THE RESULT: After the campaign was launched and completed, my client reported they had received over 260 candidates who applied for the positions and they noted an increase in web traffic to their website where it tripled during the recruitment campaign.