Employer Branding

What is Employment branding you ask? Good question.

A brand is the sum of all feelings, thoughts and recognitions - positive and negative - that people in the target audience have about a company or product.

An Employment Brand is similar but specifically associated with how the current employees, potential employees and others feel about working at a particular company.

Your employment brand affects your results effort every time you recruit. The worst part about it is that you rarely see the effects of your employment brand. Yes, you might see a low number of applicants but we can all justify that with "the unemployment is low", "the advertising was ineffective", or "it is just a hard position to fill."

The reality in most cases is that there are candidates who see the position and fail to respond because of their beliefs about what it is like to work at your company. Being a great employer is not enough; you have to communicate that you're a great employer to your target audience. This is done by carefully managing your employment brand and delivering the right messages in everything you do when recruiting.

HR Ad*Works can help you develop a plan to create, communicate, and manage your recruitment brand. We will work together to determine what the best attributes of working at your company are and find ways to communicate these through your recruitment advertising, employee communications, recruitment collateral, trade show messaging, and web site messaging.

By continually managing what your target candidates think about your company, you will see increased response to your postings, and have potential candidates actively seeking you out when looking for a position as opposed to waiting for an advertised opening.